Toyota Offers and Incentives in Cookeville, TN

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2026 Toyota RAV4

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New 2026 Toyota RAV4 Limited HYBRID AWD

Stock #:: 9694540

New 2026 Toyota RAV4 Limited HYBRID AWD

Stock #:: 9694550

Call us for current finance incentives!

Special APR

Details:

Qualified buyers can finance a new 2026 RAV4 at 4.99% APR for 60 Months.
10-Year/150,000 Mile Hybrid Battery Warranty*
Click Here to get a Free Trade-In Valuation in Just Seconds!
Includes Two Years No-Cost Maintenance Plan With Roadside Assistance - Click Here to See All the Benefits of ToyotaCare**
Toyota Safety Sense included at no additional cost. Click here to learn more.
Best Selling Vehicle in America***
Most Dependable in its Class – J.D. Power****
RAV4 Five Star Safety Rating NHTSA*****
Built in the USA******
APR: Qualified customers who finance a new 2026 RAV4 can receive as low as 4.99% APR for 60 months with 60 monthly payments of $18.87 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Offer cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in IN, KY, MI, OH, TN regardless of buyer's residency; void where prohibited. Expires 03-31-2026. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
*For Toyota hybrid, plug-in hybrid, and fuel cell and battery electric vehicles beginning with model year 2020, the hybrid (HV) battery is covered for 10 years from original date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See Owner’s Warranty and Maintenance Guide for details.
Customer Cash can be combined with Standard TFS APR & non subvented leases.
**ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance is included for two years, unlimited mileage (Note: bZ4X, Mirai, Prius and Prius Prime include enhanced ToyotaCare and/or Roadside Assistance). Roadside Assistance limits towing distances and locations and does not include parts and fluids, except emergency fuel delivery for certain vehicles. Excludes rental company fleet sale vehicles. See your Toyota dealer for additional restrictions and exclusions. Valid only in the continental U.S.
***Based on manufacturer estimates, CY 2025 sales.
******Toyota vehicles and components assembled using U.S. and globally sourced parts.
Delays in new vehicle shipments not in the control of dealer may impact customer delivery date and offer eligibility. Supply limited.

See More +Expires: 03-31-2026

Special APR

Details:

Qualified buyers can finance a new 2026 RAV4 at 5.99% APR for 72 Months.
10-Year/150,000 Mile Hybrid Battery Warranty*
Click Here to get a Free Trade-In Valuation in Just Seconds!
Includes Two Years No-Cost Maintenance Plan With Roadside Assistance - Click Here to See All the Benefits of ToyotaCare**
Toyota Safety Sense included at no additional cost. Click here to learn more.
Best Selling Vehicle in America***
Most Dependable in its Class – J.D. Power****
RAV4 Five Star Safety Rating NHTSA*****
Built in the USA******
APR: Qualified customers who finance a new 2026 RAV4 can receive as low as 5.99% APR for 72 months with 72 monthly payments of $16.57 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Offer cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in IN, KY, MI, OH, TN regardless of buyer's residency; void where prohibited. Expires 03-31-2026. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
Customer Cash can be combined with Standard TFS APR & non subvented leases.
*ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance is included for two years, unlimited mileage (Note: bZ4X, Mirai, Prius and Prius Prime include enhanced ToyotaCare and/or Roadside Assistance). Roadside Assistance limits towing distances and locations and does not include parts and fluids, except emergency fuel delivery for certain vehicles. Excludes rental company fleet sale vehicles. See your Toyota dealer for additional restrictions and exclusions. Valid only in the continental U.S.
***Based on manufacturer estimates, CY 2025 sales.
******Toyota vehicles and components assembled using U.S. and globally sourced parts.
Delays in new vehicle shipments not in the control of dealer may impact customer delivery date and offer eligibility. Supply limited.

See More +Expires: 03-31-2026

2026 Toyota RAV4 LE

Do I Qualify

Special Lease - $299 per month for 36 months

Details: $3999 due at signing. Qualified lessees can lease a new 2026 RAV4 2WD 5Dr. Wagon LE Hybrid CVT Model 4521 for $299 per month for 36 months with $3,999 Due At Signing. Based on 10,000 miles/yr. Security Deposit waived. Lease excludes tax, title, license, registration fees, and dealer options and charges.

Lease: Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. Not all customers qualify. Lease example based on 2026 RAV4 2WD 5Dr. Wagon LE Hybrid CVT Model 4521 with Total SRP of $34,432, net capitalized cost of $30,327, and a lease end purchase amount of $25,135. $3,999 Due At Signing includes $2,950 customer down payment, first month's payment of $299 of the 36 month lease offer, and $750 Acquisition Fee. Security deposit required with exception of prior Toyota Financial Services (TFS) financing history and/or TFS credit rating in which a security deposit may be waived. Tax, title, license are extra. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.15 per mile for all mileage over 10,000 miles per year. $350 disposition fee is due at lease end.Offer cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in IN, KY, MI, OH, TN regardless of buyer's residency; void where prohibited. Expires 03-31-2026. Dealer sets final price. See your participating Toyota dealer for details.Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

Expires: 03-31-2026

Special APR

Details:

Qualified buyers can finance a new 2026 RAV4 at 4.99% APR for 60 Months.
10-Year/150,000 Mile Hybrid Battery Warranty*
Click Here to get a Free Trade-In Valuation in Just Seconds!
Includes Two Years No-Cost Maintenance Plan With Roadside Assistance - Click Here to See All the Benefits of ToyotaCare**
Toyota Safety Sense included at no additional cost. Click here to learn more.
Best Selling Vehicle in America***
Most Dependable in its Class – J.D. Power****
RAV4 Five Star Safety Rating NHTSA*****
Built in the USA******
APR: Qualified customers who finance a new 2026 RAV4 can receive as low as 4.99% APR for 60 months with 60 monthly payments of $18.87 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Offer cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in IN, KY, MI, OH, TN regardless of buyer's residency; void where prohibited. Expires 03-31-2026. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
*For Toyota hybrid, plug-in hybrid, and fuel cell and battery electric vehicles beginning with model year 2020, the hybrid (HV) battery is covered for 10 years from original date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See Owner’s Warranty and Maintenance Guide for details.
Customer Cash can be combined with Standard TFS APR & non subvented leases.
**ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance is included for two years, unlimited mileage (Note: bZ4X, Mirai, Prius and Prius Prime include enhanced ToyotaCare and/or Roadside Assistance). Roadside Assistance limits towing distances and locations and does not include parts and fluids, except emergency fuel delivery for certain vehicles. Excludes rental company fleet sale vehicles. See your Toyota dealer for additional restrictions and exclusions. Valid only in the continental U.S.
***Based on manufacturer estimates, CY 2025 sales.
******Toyota vehicles and components assembled using U.S. and globally sourced parts.
Delays in new vehicle shipments not in the control of dealer may impact customer delivery date and offer eligibility. Supply limited.

See More +Expires: 03-31-2026

Special APR

Details:

Qualified buyers can finance a new 2026 RAV4 at 5.99% APR for 72 Months.
10-Year/150,000 Mile Hybrid Battery Warranty*
Click Here to get a Free Trade-In Valuation in Just Seconds!
Includes Two Years No-Cost Maintenance Plan With Roadside Assistance - Click Here to See All the Benefits of ToyotaCare**
Toyota Safety Sense included at no additional cost. Click here to learn more.
Best Selling Vehicle in America***
Most Dependable in its Class – J.D. Power****
RAV4 Five Star Safety Rating NHTSA*****
Built in the USA******
APR: Qualified customers who finance a new 2026 RAV4 can receive as low as 5.99% APR for 72 months with 72 monthly payments of $16.57 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Offer cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in IN, KY, MI, OH, TN regardless of buyer's residency; void where prohibited. Expires 03-31-2026. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
Customer Cash can be combined with Standard TFS APR & non subvented leases.
*ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance is included for two years, unlimited mileage (Note: bZ4X, Mirai, Prius and Prius Prime include enhanced ToyotaCare and/or Roadside Assistance). Roadside Assistance limits towing distances and locations and does not include parts and fluids, except emergency fuel delivery for certain vehicles. Excludes rental company fleet sale vehicles. See your Toyota dealer for additional restrictions and exclusions. Valid only in the continental U.S.
***Based on manufacturer estimates, CY 2025 sales.
******Toyota vehicles and components assembled using U.S. and globally sourced parts.
Delays in new vehicle shipments not in the control of dealer may impact customer delivery date and offer eligibility. Supply limited.

See More +Expires: 03-31-2026

2026 Toyota rav4

2026 Toyota RAV4 Shown

Do I Qualify

Call us for current finance incentives!

$500 - College Rebate

Details:

Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota.
Click here to submit your information to see if you qualify for this offer.
College: $500 College Rebate is available on all new and unlicensed 2024 4runner, 2024 bz4x, 2024 camry, 2024 camryhybrid, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 gr86, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grcorolla, 2024 grsupra, 2024 highlander, 2024 highlanderhybrid, 2024 landcruiser, 2024 prius, 2024 priusprime, 2024 rav4, 2024 rav4hybrid, 2024 rav4prime, 2024 sequoia, 2024 sienna, 2024 tacoma, 2024 tacomahybrid, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2024 venza, 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 mirai, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 4runner, 2026 4runnerhybrid, 2026 bz, 2026 bzwoodland, 2026 camry, 2026 chr, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grcorolla, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 mirai, 2026 prius, 2026 priuspluginhybrid, 2026 rav4, 2026 rav4pluginhybrid, 2026 sequoia, 2026 sienna, 2026 tacoma, 2026 tacomahybrid, 2026 toyotacrown, 2026 toyotacrownsignia, 2026 tundra, 2026 tundrahybrid. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 03-03-2026 through 03-31-2026. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2026 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

See Less -Expires: 03-31-2026

$500 - Military Rebate

Details:

Qualify for $500 through the Military Rebate Program on the finance or lease of a select new Toyota.
Click here to submit your information to see if you qualify for this offer.
Military: $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2024 4runner, 2024 bz4x, 2024 camry, 2024 camryhybrid, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 gr86, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grcorolla, 2024 grsupra, 2024 highlander, 2024 highlanderhybrid, 2024 landcruiser, 2024 prius, 2024 priusprime, 2024 rav4, 2024 rav4hybrid, 2024 rav4prime, 2024 sequoia, 2024 sienna, 2024 tacoma, 2024 tacomahybrid, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2024 venza, 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 mirai, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 4runner, 2026 4runnerhybrid, 2026 bz, 2026 bzwoodland, 2026 camry, 2026 chr, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grcorolla, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 mirai, 2026 prius, 2026 priuspluginhybrid, 2026 rav4, 2026 rav4pluginhybrid, 2026 sequoia, 2026 sienna, 2026 tacoma, 2026 tacomahybrid, 2026 toyotacrown, 2026 toyotacrownsignia, 2026 tundra, 2026 tundrahybrid through participating Toyota Dealers and Toyota Financial Services, dated from 03-03-2026 through 03-31-2026. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2026 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

See More +Expires: 03-31-2026

2025 Toyota RAV4

2025 Toyota RAV4 Shown

Do I Qualify

Call us for current finance incentives!

Special APR

Details:

Qualified buyers can finance a new 2025 RAV4 at 4.75% APR for 72 Months.
Click Here to get a Free Trade-In Valuation in Just Seconds!
Includes Two Years No-Cost Maintenance Plan With Roadside Assistance - Click Here to See All the Benefits of ToyotaCare*
Toyota Safety Sense included at no additional cost. Click here to learn more.
Best Selling Vehicle in America**
Most Dependable in its Class - J.D. Power***
RAV4 Five Star Safety Rating NHTSA****
APR: Qualified customers who finance a new 2025 RAV4 can receive as low as 4.75% APR for 72 months with 72 monthly payments of $15.99 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Offer cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in IN, KY, MI, OH, TN regardless of buyer's residency; void where prohibited. Expires 03-31-2026. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
Customer Cash can be combined with Standard TFS APR & non subvented leases.
*ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance is included for two years, unlimited mileage (Note: bZ4X, Mirai, Prius and Prius Prime include enhanced ToyotaCare and/or Roadside Assistance). Roadside Assistance limits towing distances and locations and does not include parts and fluids, except emergency fuel delivery for certain vehicles. Excludes rental company fleet sale vehicles. See your Toyota dealer for additional restrictions and exclusions. Valid only in the continental U.S.
**Based on manufacturer estimates, CY 2025 sales.
***According to verified new-vehicle owners, 2025 Compact SUV models in vehicle dependability, measuring vehicle reliability during the first three years of ownership. Source: jdpower.com
****Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’S) New Car Assessment Program (www.safercar.gov).
Delays in new vehicle shipments not in the control of dealer may impact customer delivery date and offer eligibility. Supply limited.

See Less -Expires: 03-31-2026

2025 Toyota rav4

2025 Toyota RAV4 Shown

Do I Qualify

Call us for current finance incentives!

$500 - College Rebate

Details:

Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota.
Click here to submit your information to see if you qualify for this offer.
College: $500 College Rebate is available on all new and unlicensed 2024 4runner, 2024 bz4x, 2024 camry, 2024 camryhybrid, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 gr86, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grcorolla, 2024 grsupra, 2024 highlander, 2024 highlanderhybrid, 2024 landcruiser, 2024 prius, 2024 priusprime, 2024 rav4, 2024 rav4hybrid, 2024 rav4prime, 2024 sequoia, 2024 sienna, 2024 tacoma, 2024 tacomahybrid, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2024 venza, 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 mirai, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 4runner, 2026 4runnerhybrid, 2026 bz, 2026 bzwoodland, 2026 camry, 2026 chr, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grcorolla, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 mirai, 2026 prius, 2026 priuspluginhybrid, 2026 rav4, 2026 rav4pluginhybrid, 2026 sequoia, 2026 sienna, 2026 tacoma, 2026 tacomahybrid, 2026 toyotacrown, 2026 toyotacrownsignia, 2026 tundra, 2026 tundrahybrid. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 03-03-2026 through 03-31-2026. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2026 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

See Less -Expires: 03-31-2026

$500 - Military Rebate

Details:

Qualify for $500 through the Military Rebate Program on the finance or lease of a select new Toyota.
Click here to submit your information to see if you qualify for this offer.
Military: $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2024 4runner, 2024 bz4x, 2024 camry, 2024 camryhybrid, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 gr86, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grcorolla, 2024 grsupra, 2024 highlander, 2024 highlanderhybrid, 2024 landcruiser, 2024 prius, 2024 priusprime, 2024 rav4, 2024 rav4hybrid, 2024 rav4prime, 2024 sequoia, 2024 sienna, 2024 tacoma, 2024 tacomahybrid, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2024 venza, 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 mirai, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 4runner, 2026 4runnerhybrid, 2026 bz, 2026 bzwoodland, 2026 camry, 2026 chr, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grcorolla, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 mirai, 2026 prius, 2026 priuspluginhybrid, 2026 rav4, 2026 rav4pluginhybrid, 2026 sequoia, 2026 sienna, 2026 tacoma, 2026 tacomahybrid, 2026 toyotacrown, 2026 toyotacrownsignia, 2026 tundra, 2026 tundrahybrid through participating Toyota Dealers and Toyota Financial Services, dated from 03-03-2026 through 03-31-2026. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2026 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

See More +Expires: 03-31-2026

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$500 - College Rebate

Details:

Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota.
Click here to submit your information to see if you qualify for this offer.
College: $500 College Rebate is available on all new and unlicensed 2024 4runner, 2024 bz4x, 2024 camry, 2024 camryhybrid, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 gr86, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grcorolla, 2024 grsupra, 2024 highlander, 2024 highlanderhybrid, 2024 landcruiser, 2024 prius, 2024 priusprime, 2024 rav4, 2024 rav4hybrid, 2024 rav4prime, 2024 sequoia, 2024 sienna, 2024 tacoma, 2024 tacomahybrid, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2024 venza, 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 mirai, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 4runner, 2026 4runnerhybrid, 2026 bz, 2026 bzwoodland, 2026 camry, 2026 chr, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grcorolla, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 mirai, 2026 prius, 2026 priuspluginhybrid, 2026 rav4, 2026 rav4pluginhybrid, 2026 sequoia, 2026 sienna, 2026 tacoma, 2026 tacomahybrid, 2026 toyotacrown, 2026 toyotacrownsignia, 2026 tundra, 2026 tundrahybrid. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 03-03-2026 through 03-31-2026. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2026 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

See Less -Expires: 03-31-2026

$500 - Military Rebate

Details:

Qualify for $500 through the Military Rebate Program on the finance or lease of a select new Toyota.
Click here to submit your information to see if you qualify for this offer.
Military: $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2024 4runner, 2024 bz4x, 2024 camry, 2024 camryhybrid, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 gr86, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grcorolla, 2024 grsupra, 2024 highlander, 2024 highlanderhybrid, 2024 landcruiser, 2024 prius, 2024 priusprime, 2024 rav4, 2024 rav4hybrid, 2024 rav4prime, 2024 sequoia, 2024 sienna, 2024 tacoma, 2024 tacomahybrid, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2024 venza, 2025 4runner, 2025 4runnerhybrid, 2025 bz4x, 2025 camry, 2025 corolla, 2025 corollacross, 2025 corollacrosshybrid, 2025 corollahatchback, 2025 corollahybrid, 2025 gr86, 2025 grandhighlander, 2025 grandhighlanderhybrid, 2025 grcorolla, 2025 grsupra, 2025 highlander, 2025 highlanderhybrid, 2025 landcruiser, 2025 mirai, 2025 prius, 2025 priuspluginhybrid, 2025 rav4, 2025 rav4hybrid, 2025 rav4pluginhybrid, 2025 sequoia, 2025 sienna, 2025 tacoma, 2025 tacomahybrid, 2025 toyotacrown, 2025 toyotacrownsignia, 2025 tundra, 2025 tundrahybrid, 2026 4runner, 2026 4runnerhybrid, 2026 bz, 2026 bzwoodland, 2026 camry, 2026 chr, 2026 corolla, 2026 corollacross, 2026 corollacrosshybrid, 2026 corollahatchback, 2026 corollahybrid, 2026 gr86, 2026 grandhighlander, 2026 grandhighlanderhybrid, 2026 grcorolla, 2026 grsupra, 2026 highlander, 2026 highlanderhybrid, 2026 landcruiser, 2026 mirai, 2026 prius, 2026 priuspluginhybrid, 2026 rav4, 2026 rav4pluginhybrid, 2026 sequoia, 2026 sienna, 2026 tacoma, 2026 tacomahybrid, 2026 toyotacrown, 2026 toyotacrownsignia, 2026 tundra, 2026 tundrahybrid through participating Toyota Dealers and Toyota Financial Services, dated from 03-03-2026 through 03-31-2026. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2026 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

See More +Expires: 03-31-2026

New Toyota Vehicle Specials

Visit Cumberland Toyota in Cookeville, Tennessee to shop from a premium selection of new Toyota cars, trucks, vans, and SUVs. In addition to our outstanding inventory, we also offer new Toyota specials to help you save on the exciting car of your dreams. These offers include cashback bonuses, promotional APR financing, and lease specials. So whether you are ready to commit to buying one vehicle with an auto loan or you want to keep your options open with a flexible Toyota lease, we can help you find the best deal for your goals, lifestyle, and budget. Browse our new vehicle inventory today to find the Toyota that best matches your style.

Online Toyota Financing Tools

When you utilize our suite of online finance tools, you can complete most of your financing research before you ever step foot at Cumberland Toyota. You can budget for your new Toyota Camry by getting an appraisal for the trade-in value of your current vehicle and using our car payment calculator. You can also get pre-approved for Toyota financing in Cookeville, TN when you complete our short and secure online application. If you have any questions along the way, don't hesitate to contact our finance department.

Conveniently Located Cookeville, TN, Dealership

Cumberland Toyota is proud to be your local resource for new and used Toyota inventory, financing, parts, and service in Cookeville, TN. We are conveniently located and just a short drive from Lebanon, TN, and Crossville, TN. Our finance team is readily available to discuss any of our new vehicle specials and answer any questions you may have about Toyota financing or leases. Give us a call today so we can help you get behind the wheel of a new Toyota Tacoma or Toyota RAV4 with one of our current Toyota incentives!